Social Media · Content Strategy · Community Growth
Social Media · Content Strategy · Community Growth
SANTILLANA FRANÇAIS
SANTILLANA FRANÇAIS
A social media project developed for Santillana Français, a Spanish educational publisher, focused on strengthening audience engagement through content creation, community management and campaign activation.
A social media project developed for Santillana Français, a Spanish educational publisher, focused on strengthening audience engagement through content creation, community management and campaign activation.
The Brief
Support and grow Santillana Français’s digital presence through content creation, community management and an engagement-driven social media strategy.
Problem
Despite regular posting, the account lacked interaction, with low engagement, limited community exchange and weak participation in promotional campaigns.
Insight
Meaningful engagement grows when content moves beyond publishing and becomes a conversation supported by interaction, storytelling and clear calls to action.
Outcome
The strategy led to stronger engagement, a more active community and a major increase in contest participation, exceeding initial objectives.
The Brief
Support and grow Santillana Français’s digital presence through content creation, community management and an engagement-driven social media strategy.
Insight
Meaningful engagement grows when content moves beyond publishing and becomes a conversation supported by interaction, storytelling and clear calls to action.
Problem
Despite regular posting, the account lacked interaction, with low engagement, limited community exchange and weak participation in promotional campaigns.
Outcome
The strategy led to stronger engagement, a more active community and a major increase in contest participation, exceeding initial objectives.
The Brief
Support and grow Santillana Français’s digital presence through content creation, community management and an engagement-driven social media strategy.
Problem
Despite regular posting, the account lacked interaction, with low engagement, limited community exchange and weak participation in promotional campaigns.
Insight
Meaningful engagement grows when content moves beyond publishing and becomes a conversation supported by interaction, storytelling and clear calls to action.
Outcome
The strategy led to stronger engagement, a more active community and a major increase in contest participation, exceeding initial objectives.
Content & Engagement
Content & Engagement
Content & Engagement
The project combined content creation, copywriting, short-form video production and community management, helping increase contest participation from only a few entries to around twenty submissions while strengthening overall engagement.
The project combined content creation, copywriting, short-form video production and community management, helping increase contest participation from only a few entries to around twenty submissions while strengthening overall engagement.
The project combined content creation, copywriting, short-form video production and community management, helping increase contest participation from only a few entries to around twenty submissions while strengthening overall engagement.
