Social Media · Community Management · Content Strategy
Social Media · Community Management · Content Strategy
ANAYA TRIP
ANAYA TRIP
An online travel agency based in Malta, curating tailor-made journeys centered around spirituality, introspection and authentic connections with local cultures, primarily across Asia.
An online travel agency based in Malta, curating tailor-made journeys centered around spirituality, introspection and authentic connections with local cultures, primarily across Asia.
The Brief
Support the brand’s digital presence through community management, editorial strategy and content creation, while helping strengthen positioning and audience engagement on Instagram.
Problem
Develop a more coherent content strategy, increase engagement and structure the brand’s communication while balancing inspiration, authenticity and international reach.
Insight
Travel communication is not only about destinations, but about storytelling, emotion and building a community around shared values.
Outcome
The project led to a renewed Instagram strategy, editorial planning, influencer partnerships and a stronger, more cohesive brand presence online.
The Brief
Support the brand’s digital presence through community management, editorial strategy and content creation, while helping strengthen positioning and audience engagement on Instagram.
Insight
Travel communication is not only about destinations, but about storytelling, emotion and building a community around shared values.
Problem
Develop a more coherent content strategy, increase engagement and structure the brand’s communication while balancing inspiration, authenticity and international reach.
Outcome
The project led to a renewed Instagram strategy, editorial planning, influencer partnerships and a stronger, more cohesive brand presence online.
The Brief
Support the brand’s digital presence through community management, editorial strategy and content creation, while helping strengthen positioning and audience engagement on Instagram.
Problem
Develop a more coherent content strategy, increase engagement and structure the brand’s communication while balancing inspiration, authenticity and international reach.
Insight
Travel communication is not only about destinations, but about storytelling, emotion and building a community around shared values.
Outcome
The project led to a renewed Instagram strategy, editorial planning, influencer partnerships and a stronger, more cohesive brand presence online.
Content & Strategy
Content & Strategy
Content & Strategy
The project included auditing the existing communication, redefining the editorial direction, creating content from curated image assets, managing publication planning, community engagement and developing partnerships with travel creators.
The project included auditing the existing communication, redefining the editorial direction, creating content from curated image assets, managing publication planning, community engagement and developing partnerships with travel creators.
The project included auditing the existing communication, redefining the editorial direction, creating content from curated image assets, managing publication planning, community engagement and developing partnerships with travel creators.
