Creative Strategy · Branding · Campaign Design
Creative Strategy · Branding · Campaign Design
CYBERTOILE
CYBERTOILE
A fictional awareness campaign and nonprofit brand concept designed to make cybersecurity more accessible, engaging and understandable for a broad audience through education, digital content and public activation.
A fictional awareness campaign and nonprofit brand concept designed to make cybersecurity more accessible, engaging and understandable for a broad audience through education, digital content and public activation.
The Brief
Develop a full brand and communication concept for an awareness initiative combining visual identity, campaign strategy and educational content around cybersecurity prevention.
Problem
Make complex cybersecurity topics approachable for audiences who may underestimate digital risks, while creating prevention content that feels engaging rather than alarmist.
Insight
Awareness becomes more effective when prevention is rooted in storytelling, culture and formats people already engage with online.
Outcome
The project resulted in a complete campaign concept, a visual identity system and a strategic communication plan supported by the “Cyber Vies” awareness campaign.
The Brief
Develop a full brand and communication concept for an awareness initiative combining visual identity, campaign strategy and educational content around cybersecurity prevention.
Insight
Awareness becomes more effective when prevention is rooted in storytelling, culture and formats people already engage with online.
Problem
Make complex cybersecurity topics approachable for audiences who may underestimate digital risks, while creating prevention content that feels engaging rather than alarmist.
Outcome
The project resulted in a complete campaign concept, a visual identity system and a strategic communication plan supported by the “Cyber Vies” awareness campaign.
The Brief
Develop a full brand and communication concept for an awareness initiative combining visual identity, campaign strategy and educational content around cybersecurity prevention.
Problem
Make complex cybersecurity topics approachable for audiences who may underestimate digital risks, while creating prevention content that feels engaging rather than alarmist.
Insight
Awareness becomes more effective when prevention is rooted in storytelling, culture and formats people already engage with online.
Outcome
The project resulted in a complete campaign concept, a visual identity system and a strategic communication plan supported by the “Cyber Vies” awareness campaign.
Campaign & Strategy
Campaign & Strategy
Campaign & Strategy
The project included developing Cybertoile as a full brand concept, from visual identity and campaign direction to a complete communication strategy including benchmarking, targeting, editorial planning, KPIs and the creation of “Cyber Vies”, a prevention campaign imagined around influencer-led storytelling formats inspired by digital media such as Konbini.
The project included developing Cybertoile as a full brand concept, from visual identity and campaign direction to a complete communication strategy including benchmarking, targeting, editorial planning, KPIs and the creation of “Cyber Vies”, a prevention campaign imagined around influencer-led storytelling formats inspired by digital media such as Konbini.
The project included developing Cybertoile as a full brand concept, from visual identity and campaign direction to a complete communication strategy including benchmarking, targeting, editorial planning, KPIs and the creation of “Cyber Vies”, a prevention campaign imagined around influencer-led storytelling formats inspired by digital media such as Konbini.
